Head-to-head
Cognism vs Lusha
Cognism: Sales-intelligence provider known for phone-verified mobile numbers. Lusha: Contact-data platform with browser extension and API access.
Overlapping capabilities: Email finding, Phone enrichment.
Benchmark: people search
Cognism and Lusha have no completed benchmark run yet — this comparison fills in as suites run. Reviews below are live.
Reviews across the web
Cognism scores well with buyers (4.5 on G2 across ~1,200 reviews, 4.7 on Capterra) and is the community's default recommendation for GDPR-compliant European data and verified mobile numbers. The consistent knocks are expensive, opaque pricing that shuts out small teams, weaker US coverage, and the gap between the headline accuracy claim and the full database. Data-subject privacy complaints drive a much lower Trustpilot score.
Full roundup →Lusha is one of the most-reviewed tools in the category (4.3 on G2 across ~1,656 reviews, 4.0 on Capterra) with a clear pattern: praised for simplicity and phone-number quality, criticized for mediocre email accuracy, fast credit burn, and billing practices. Sales communities generally treat it as a good dialer-feed that should be paired with other tools, and its auto-renewal terms are the loudest complaint outside product quality.
Full roundup →